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That’s never going to happen.” Yet she couldn’t shake the idea, and the next week, Rich Brian - already signed to the label - called founder Sean Miyashiro to set up a Skype meeting. While joking one day with a producer friend and fellow Indonesian artist Rich Brian about landing one of her songs on the then-fast-rising label’s YouTube channel, she thought, “Yeah, right. It was in that same house, sitting in her childhood room, that she first met with 88rising, her future label home.

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“That’s where I learned how to harmonize,” she says. Growing up, NIKI (born Nicole Zefanya) says her Saturdays were for jam sessions at home, during which “nonblood aunts and uncles” would come to rehearse with her mother, a church singer, for Sunday service. John Legend Announces 8th Album, 'Legend,' Drops Saweetie Collab 'All She Wanna Do'Ĭalvin Harris Releases His Long-Awaited LP 'Funk Wav Bounces Vol. And by 15, she won a contest (arranged by Taylor Swift and ice cream brand Walls called Ride to Fame) to open for the icon in her hometown of Jakarta, Indonesia, which inspired her to launch a YouTube channel where she started posting covers and originals.Ĩ8rising Founder on Assembling a Historic Coachella Set By the eighth grade she wrote her first song.